The science of melasma1 / 3
Post-treatment skin care1 / 4
Is your hyaluronic acid drying out?1 / 4
Geneva Med is a clinic in Alpharetta, Georgia where primary care, aesthetics and longevity medicine sit under one roof. Three services that normally live in three different buildings — and three audiences who would not otherwise be in the same waiting room.
So the system had to read as one place. Two backgrounds carry everything: cream and chocolate, no blue and no purple. The wordmark is purely typographic — a stacked square for tight spaces, a horizontal bar for wide ones, never redrawn. Cards are flat and square with a single hairline; the only rounded shape in the system is a tag. From there it ran out to a brand book, an ambassador programme, a services and pricing booklet, four service banners, the object range, and the social channels, where I shot and edited the video myself.
The science of melasma1 / 3
Post-treatment skin care1 / 4
Is your hyaluronic acid drying out?1 / 4
