v5.6about21 Aug 2026

Hi, I'm Ellie.

Ellie Do, founder of The Do Edit
🧠Creative brain
✨If I’m in it, I’m all in

I'm not just your
designer. I'm your
first customer.

Before I open Figma, I've already tried the serum, booked the facial and screenshotted the menu. I don't design from a brief — I design from taste I actually have.

That's the whole difference. I know which shade of green reads "clean girl" and which one reads "pharmacy." I know the packaging people photograph before they open it, because I'm the one photographing it. I know the exact second a landing page loses someone, because I'm the one who bounced.

Most studios research your customer. I am your customer — and there's no brief in the world that gets someone there faster.

— Ellie Do

What makes me different

Four answers

Why work with
me and not them?

  1. You talk to the person doing the work

    No account manager turning your voice note into a ticket. You tell me, I change it, you see it. That's the entire chain.

  2. Taste you can't put in a brief

    I've spent my own money in your category for years. Knowing what feels premium versus what only looks it isn't something you can hand over with a moodboard.

  3. Four services, one head

    Identity, website, content and packaging all come from the same person, so they actually match. Nothing gets lost in a handover, because there isn't one.

  4. Pretty isn't the finish line

    A beautiful site that doesn't sell is an expensive PDF. Every choice gets made against whether it moves someone closer to buying.

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Why the calendar
fills up fast.

Aesthetic med spasSkincare brandsIndie product brandsCafés & bakeriesBold F&B brands

I keep the roster deliberately small. Not because I'm precious about it — because the work people actually save and share is the work I had room to obsess over, and that room disappears the second the calendar gets greedy.

So spots are limited and they do go. If the month you want is already taken I'll tell you straight and give you the next real date, rather than squeezing you in and doing a worse job for both of us.

The upside for you: when you message me on a Tuesday, you're not sitting behind a queue. You get the version of me that noticed the kerning.

Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦Now booking – 1 spot left✦

So — what are you building?

If there's heart in it, I'd love
to help you show it.

I'm ready→