Charette Cosmetics is a medical spa with clinics in Atlanta, Miami and Dallas. I was their brand designer from 2023 to 2026 — three years rather than a launch sprint, which meant building the identity out piece by piece while the business grew from one location to three.
The system runs on almost nothing: black, white and one red, with the red marking the action and nothing else. It had to hold from a 3.5‑inch business card up to a double‑sided billboard on a four‑lane road in Midtown Atlanta. Along the way it became MelanX — a chemical peel line with numbered packaging and a 25‑day aftercare guide — a card and a countertop sign for every practitioner, a full-page magazine ad, and the social channels, where I shot and edited the video myself.
